After a monstrous 2024, Kendrick Lamar put his stamp on the final weeks of the year with the surprise release of a new album, GNX. The project features more bars about Drake after his feud with the Canadian rapper dominated the cultural conversation this summer. Now, following GNX, Drake appears to have spoken out.

Asserting his place in a broader lineage of Black music on the polarizing “Reincarnated,” Kendrick attacks Drake's bona fides one more time—without ever saying his name.

After a war of words with Drake that yielded one of the biggest hits of Lamar’s career, the Los Angeles rapper is eager to shift back on his sixth album.