Brown as recently as Monday said he planned to return next season, but Bubba Cunningham, the UNC athletic director, informed Brown later Monday that “he will not return as head coach.”

Here's a snippet of reactions on social media to the announcement by North Carolina that Mack Brown won't return in 2025.

The North Carolina job is open. Mack Brown was fired on Tuesday, a day after saying he intended to return next season. Turns out, the school wanted to go in a new direction. Brown will still coach the finale against NC State.