The recent protest against OpenAI by its unpaid beta testers has once again demonstrated that the goals of well-funded AI companies are often at odds with the goals of the artists whose time is used in testing or whose work has been used to train the AI in the first place.

Earlier this year OpenAI unveiled Sora, a text-to-video AI model, showing off detailed scenes and complex camera motion from relatively simple prompts. It's been radio silence since then, but the company recently granted artists free early access to the tool for testing.

OpenAI granted early access to Sora, its new generative-AI video tool, to some 300 visual artists and filmmakers to “gain feedback” on the technology. The tech company got it - but not the kind it was hoping for.