The move has not gone down well with the Kannada speaking fans of the IPL franchise. Kannada is the predominant language of Karnataka, the state, which RCB belongs to.

On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

RCB's launch of a Hindi account on X has sparked a Hindi-Kannada language row, reflecting broader cultural and linguistic tensions in Karnataka.

Royal Challengers Bengaluru is drawing fire for launching a Hindi account on X, with a section of social media users accusing the IPL franchise of imposing Hindi on Kannada speakers. Another section of fans,

Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

Royal Challengers Bengaluru faces backlash for using Hindi on social media, with fans demanding Kannada prioritization. RCB Faces Fan Backlash Over Hindi Social Media Posts. The R

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RCB finally made a good connect with the fans last year, when they renamed the team to Bengaluru from Bangalore. But the franchise may have burnt some bridges with their latest activity despite launching a page in Kannada before doing the same in Hindi.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.