Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Tim Ryan told MSNBC on Saturday that the Democratic party needs a "complete reboot" geared toward the working class.

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

In a move to underscore its commitment to guiding technology leaders through the complexities of today’s digital landscape, One Source announces its rebranding initiative. The company, known for its ...

As it gears up to launch a new car, we look at the new Jaguar rebranding and whether its fresh logo and brand direction is ...

Ravinia Brewing, a 10-year-old craft brewer that agreed to give up its moniker after a legal trademark battle with Ravinia ...

Bethpage Federal Credit Union is getting a new name in a rebranding of the Long Island-based institution, whose roots date ...

Speaking about the rebranding process, Mr Albou commended the Tanzanian government for its substantial role in facilitating ...