The fight game awaits!” Conor McGregor proclaimed to his millions of social media followers on Tuesday, while retailers pulled products linked to him from shelves, murals of him were erased and brands announced they had cut ties.

Conor McGregor’s losses could be in the tens of millions of euro as a ‘very damaging’ boycott from retailers continues to spread. A flurry of businesses previously associated with the Dublin MMA fighter have distanced themselves after a jury found him civilly liable of sexually assaulting Nikita Hand.

It is time for boxing to end its relationship with disgraced MMA fighter Conor McGregor, recently ruled to have assaulted Nikita Hand, once and for all

An estimated 1,000 stores across Ireland and the UK have since decided to no longer sell whiskey and stout brands linked to McGregor