THIS MORNING boss Martin Frizell is quitting, after going eight months without hitting the golden rating of a million viewers. That was regularly enjoyed by the ITV daytime show when Phillip

Martin will depart next spring, after ten years at the helm, with an insider telling the Sun newspaper: “The figures don’t lie."

Kevin Lygo, ITV’s managing director for media and entertainment, said: “ This Morning is an iconic show in ITV’s schedule, and heading the team for a decade, producing more than ten hours of original, topical, live television every week is an amazing achievement.

This Morning” boss Martin Frizell is exiting from the ITV morning show after ten years in the role. It is the latest blow for 37-year-old magazine format show “This Morning,” which has suffered a series of controversies over the past 24 months after its long running anchors,

This Morning editor Martin Frizell has quit after 10 years in order to spend more time with his family amid his wife Fiona Phillips's battle with Alzheimer's.

DEVASTATED’ Alison Hammond has broken her silence on This Morning boss Martin Frizell quitting the show, saying he “has to leave”. Show editor Martin, 65, announced

Fiona Phillips has been supported by her husband, This Morning editor Martin Frizell, since she was diagnosed with Alzheimer's last year.

Following the shock news, presenter Hammond has said she is "devastated" in an interview on Chris Evans' Virgin Radio show. "I’ve worked with Martin for 10 years. I’ll be honest with you I’m absolutely devastated. He’s been a real rock for the show. But it's totally understandable why he's leaving," she said.

Martin has seen the show some difficult periods in recent years, most notably Phillip Schofield's abrupt exit.