Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, signal positive change and attract new customers. However, it comes with the ...

However, newly released sales figures reveal that a segment of EV alternatives is gaining more traction among U.S. buyers and ...