This week, Jaguar’s attempt to appeal to Gen Z with a pink electric “Barbie car” failed spectacularly. The luxury automaker’s ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Jaguar wasn’t kidding when it said its new design theme will “showcase bold forms and exuberant proportions.” Priced at over $130,000, the new GT is expected to rival other luxury EVs like the Lucid ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Jaguar has unveiled the Type 00 luxury electric car as part of its new 'Copy Nothing' branding - but fans have branded the ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

'Exuberant Modernism' is what Jaguar is calling its new identity. Bold graphics. Unconstrained and vibrant colours. And a ...

Jaguar: Copying Nothing - Being Bold - in Miami the curtain was drawn back to show the future - a new beginning an overhaul ...

Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...

"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...