Latest news and live updates on the Macy’s Thanksgiving Day Parade. Follow the floats, Broadway performances, live musicians, marching bands and more.

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

The 2024 Macy's Thanksgiving Day Parade set some viewership records over the holiday. The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership last year and stands as the biggest audience ever for the parade.

The annual Macy’s Thanksgiving Day Parade wended its way along a 2.5-mile route through central Manhattan on Thursday, 100 years after it was first staged in 1924.

When you tune in to watch the parade, be sure to be on the lookout for Massachusetts' own UMass Amherst Minutemen.

The Macy’s Thanksgiving Day Parade heads down Sixth Ave. on Nov. 28, 2024 in New York. The Harvest in the Valley float during the Macy’s Thanksgiving Day Parade heads down Sixth Ave. on Nov. 28, 2024 in New York.