Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Check out our speculative Samsung Galaxy S25 Ultra vs. Galaxy S24 Ultra comparison to get an idea whether Samsung's next big thing is worth it or not.

Using this Black Friday deal at the official Samsung site, you can either get an unlocked 512GB device for $950 without a trade (a record-low) or a device for as little as $499 with the trade. In the former case, today's discount at Samsung is a whole $100 better than Amazon's cheapest price for a 512GB model, so it's absolutely worth checking out.

The Samsung Galaxy S24 Ultra is available for Rs 99,500 after a Rs 25,000 discount, with further offers reducing it to Rs 71,950.

Even more images of the upcoming Galaxy S25 Ultra have leaked, confirming more design details and showing One UI 7 running on the phone.

Is there anything wrong with the Galaxy S24 FE sitting in front of me — at $649, to be precise? No. It’s fine. Its battery goes all day. It plays demanding games. It’s reasonably priced. These are all good things.