VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Oscar Mayer has not used the jingle in ads since 2005. Previous versions have included the bologna song being sung by ...

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts ...

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...