Focusing on the Careem Box delivery service, the campaign used eye-catching stunts to highlight the service's versatility.

Beyond traditional media outreach and immersive experiences, the Ford Middle East campaign also included collabs with content ...

Power League Gaming, Sadia and Impact BBDO collaborate to present Sadia's Broasted air-fryer ready chicken as an ideal snack ...

Enter gamification, a powerful blend of play and strategy that captures attention and forges deeper connections between ...

"'Create No Matter What' isn't new to us; it's been our driving force for the past 15 years," says SOCIALEYEZ Managing ...

Abu Dhabi ALC's Dr Yasser Zamzam and Boopin's Zeena Kurd talk to Campaign Middle East about digital-first approaches to ...

Yango Ads offers diverse ad opportunities, featuring a wide array of targeting options, flexible budgeting and comprehensive ...

Pampers has revealed that it will donate AED 110,000 to Al Jalila Foundatiom, and has also created a special book for Preemie ...

Al-Futtaim Toyota has launched a campaign called ‘It’s the Land Cruiser in You’ in partnership with Memac Ogilvy. The ...

The Lions Digest and Steps to Success event shared submission strategies and offered a wrap up of the updates to Dubai Lynx ...

With TV’s immense positive evolution over the past decade, there’s never been a better time to harness its power as ...

A combination of “friendships” and “trends”, the new term highlights social connections through DMs.