LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

What do you have in store for your content marketing program this year? If you're want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...