Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

Many business leaders are worried about filling open job roles, and knowledge workers are increasingly looking to learn and showcase AI skills, according to the 2024 Work Trend Index Annual Report ...

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso. The report was based on ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...