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Resources for Marketing Professionals
Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're …
Audience Analysis in 6 Steps | MarketingProfs
Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, audience analysis allows businesses to understand current …
The Important Difference Between Advertising and Promotion
ADVERTISING VERSUS CONSUMER PROMOTIONS When thinking about advertising and consumer promotions it useful to consider that each tends to place an emphasis on different benefits. This is because consumer promotions tend to be more price-oriented, while advertising tends to focus more on non-price benefits.
Understanding Modern Marketing: The Digital Evolution
The Modern Customer Journey. Just how much the customer journey has changed over the last 15+ years is still not fully understood or appreciated by the vast majority of us (suppliers and customers alike).
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Identifying Customer Benefits | MarketingProfs
Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is unable to truly understand the competitive marketplace. In this article, we introduce benefits and why ...
Ethical Marketing Practices for Businesses of All Sizes
In addition, email tracking can provide valuable insights into how people engage with your marketing messages, helping you optimize email campaigns for maximum impact. Ethical marketing practices should extend to all aspects of a company's operations, including its marketing collateral.It's essential to ensure that any claims made in marketing materials are accurate and transparent, and that ...
2022 Marketing and Creative Salary Trends
Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected salary increase of 5.6%—according to the 2022 Salary Guide From Robert Half.. The annual guide reports projected starting salaries for 500-plus positions across seven specializations ...
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